Team USA’s Olympic Opening Ceremony Uniforms: A Classic Blue Jeans Look by Ralph Lauren
Renowned as a prestigious fashion brand, Ralph Lauren is responsible for the snappy blue apparel that the American team will be sporting.
Published June 20, 2024

During the opening ceremony of the Paris Olympics, Team USA will be distinctly dressed in blue blazers and jeans designed by Ralph Lauren. They will join other athletes from around the globe who will also be showcasing their respective national costumes.

Renowned as a prestigious fashion brand, Ralph Lauren is responsible for the snappy blue apparel that the American team will be sporting. The renowned designer’s contribution to outfitting Team USA preserves a long-standing relationship between athletics and fashion.

Lastly, the choice of outfit – a business casual style with blue blazers and jeans defies traditional formal wear usually seen at Olympic opening ceremonies. This reflects a hint of uniqueness and boldness, standing out from the rest of the world’s showcase. It remains to be seen how the significant contribution of Ralph Lauren to the Team USA attire will be received on a global stage.

This is a unique opportunity for both parties involved – an international sports platform for Ralph Lauren to showcase a novel design approach, and for Team USA to exhibit a distinctive image during the world-renowned event.