November 13, 2025
American Family Field Parking Lots Could See Renovations And Improvements
The area around American Family Field could be seeing renovations as the ownership groups looks to capitalize parking areas in the offseason 
Published November 12, 2025

Over the coming years, American Family Field’s massive parking lots could give way to a mixed-use neighborhood and retail district built around the ballpark.

The board for the Wisconsin Professional Baseball Park District, the entity which owns the stadium and the surrounding land, leases the stadium to the Milwaukee Brewers.

Thursday, the Board met to discuss the results of a study. The study was conducted by Washington, D.C.-based Brailsford & Dunlavey Inc., with help from Kansas City-based Populous and Glendale-based Kapur Inc. (RELATED: Wisconsin DOT Traffic Study Shows Delays, Congestion Risks if I-794 Freeway Is Removed)

Specifically, up to one-quarter of the surface parking lots, which adds up about 25 to 30 acres of land are being eyed for transformation. The push comes in part because of a 2023 public funding deal: the Brewers’ lease was extended through 2050 in exchange for hundreds of millions in state funding and a mandate that the surrounding land be studied for development. 

The possible renovations and development would include: 

  • 600 to 1,000 housing units (apartments or condos) on the site. 
  • A 150- to 200-room hotel to support year-round activity. 
  • Retail, office and entertainment space. 
  • New structured parking to replace some of the lost surface lots (projection estimates losing 1,600 to 3,000 parking spaces)

By reducing the dominance of surface parking lots it aligns with stadium-district thinking such as the Buck’s Deer District or Packer’s Titletown. A more walkable, mixed use, more high traffic area with Milwaukee close by. 

The project is not finalized, but is under some changes due to the upcoming I-94 renovations also being made near the ballpark. This renovation is projected to already take some areas of the parking lots, causing the area to lose even more than what is looking to be repurposed. (RELATED: Duffy Warns of ‘Mass Chaos’ as Air Traffic Control Staffing Crisis Deepens Amid Shutdown)

Any actual development will depend on coordination between the stadium district board, the city and county of Milwaukee, the Brewers organization, developers, and people in the neighborhoods nearby.